Studying international keywords, language trends, and common misspellings is critical to effective global online marketing.
Global online marketing is the marketing of products or services to international customers via the Internet. Some of the techniques and tools include global email marketing, global search engine optimization (SEO), and global online advertising. Business owners or marketing agencies working for companies need to coordinate marketing activities around the world and not just in a few individual country markets. The goal of global online marketing is to use a common marketing plan to reach customers in foreign countries effectively based on culture, language, and other considerations. It is a bit different from international marketing, where the online marketing plan is tailored to each country, but the global online marketing plan is usually more standardized.
There is a slight difference between global online marketing and international marketing, but the two terms are often used interchangeably. For example, a marketing manager might target three or four countries for the company’s international Internet marketing efforts. The administrator can request the development of websites with web copy written in the language of each country as part of the marketing strategy and create email marketing campaigns in each of these languages. A global online marketing plan is often not as individualized and focuses on a worldwide customer base. A marketing manager who wants to implement a global plan may request a website that gives visitors the option to select a language of their choice, but the marketing is directed at the global community.
One of the key aspects of global online marketing is an overall SEO strategy, and it is often the first step in creating an internet plan. SEO is the process of increasing the ranking of websites in search engines so that customers and visitors can find them when searching. It is often a challenge to create an overall SEO plan because web visitors in different countries use different keywords and search terms to find products and services. Often the solution is to study language trends and use alternate spellings or phrases on the site to attract international customers and clients. Another popular tactic is to use country extensions so that visitors from different countries can easily access the site and also find web copy written in their language.
The main challenge of global online marketing is to overcome the barriers that each country presents. These barriers include culture, language, and different competitors. Some companies are more inclined towards an international marketing strategy where they can see the best return on their investment than a standardized global plan.