An advertising consultant may be employed by a consulting firm or may be self-employed as a freelancer.
Being a successful advertising consultant often requires someone with marketing or branding experience, a creative mindset, and excellent interpersonal skills. Essentially, these people help companies develop an effective advertising strategy to promote goods or services. An advertising consultant may be employed by a consulting firm or may be self-employed as a freelancer. While the types of businesses a person works for may vary, their basic job duties are often the same. This includes meeting with clients, conducting market research, choosing the appropriate advertising media, creating sample ads and client presentations.
An advertising consultant can work on billboards and displays that can be displayed at local retailers.
Meeting with a client is usually the first step that an advertising consultant must take for each project. During this initial consultation, you will discuss information such as the client’s products or services, their advertising goals, and their budget. It is important for the consultant to have a clear understanding of these details so that he can provide his client with the ideal marketing strategy. This may involve meeting with a single person for small businesses or a team of people for larger businesses.
Advertising consultants can help clients develop a social media presence.
After meeting with the client, the consultant will typically conduct market research on the client’s niche and target audience. For example, if a client has a jewelry manufacturing business, an advertising consultant might investigate a few different methods of promoting jewelry and how to effectively reach potential consumers. These two factors will ultimately determine the marketing strategy that the consultant employs.
Advertising consultants can help companies determine the best medium to promote their products.
Perhaps the most important part of this job is choosing the appropriate advertising media for a client. The amount and specific types of media vary between clients, but can include things like social media, online ads, promotional sales, TV commercials, and magazine ads. Choosing an effective medium for advertising often involves considerable brainstorming and experimentation with different possibilities before settling on an advertising campaign.
Advertising consultants can market products to specific audiences, such as the elderly.
After coming up with some realistic marketing ideas, an advertising consultant will often create some sample ads for their client. For example, you might create a draft for a magazine ad featuring a client’s products. In other cases, you could create a website landing page that displays those products.
After presenting some draft ads and ideas, an advertising consultant will make a presentation to their client. This presentation usually involves explaining your market research findings and your proposed advertising strategy. Along with that, it will likely show the client your sample ads to get a better idea of what they have in mind.