Book advertisers promote new releases to the media and the public.
A book publicist is typically hired by a publisher and it is their responsibility to generate media interest in a new book. she wants journalists to write articles about the author and her book to increase public interest and sales. The job is a combination of the marketing and publishing fields.
There are generally no formal educational requirements to become a book publisher. The job involves a lot of communication and writing, so some advertisers may choose to specialize in English, journalism, marketing, or communications. A publicist needs to be assertive, outgoing, knowledgeable in their field and, of course, enjoy reading.
A book advertiser is likely to receive a book or set of books months in advance.
A book publisher will likely receive a book, or set of books, months in advance, and will be responsible for creating an advertising campaign around the book. A large part of a publicist’s job is creating press releases for new books. These press releases are then sent to various media outlets in the hope that they will write about it. Therefore, it is important for a book publisher to develop contacts in different communication vehicles, as well as to have a thorough understanding of how they work. For example, a magazine needs to wait much longer before running a story than a newspaper, which can run a story in a day.
An aspiring literary publicist must work as an editor or editorial assistant.
In addition to generating media buzz about the book, a book publicist may also be responsible for arranging book tours and signings. The publicist will need to work with the author and her schedule, as well as determine the hours at the various locations or bookstores the author will be traveling to. In addition, the advertiser may need to define travel plans, such as hotel stays, plane tickets, or car rentals, to name a few.
Book advertisers help get books into stores for sale.
Once the tour has been arranged, the advertiser can start creating promotional materials, such as flyers and advertisements. The publicist will likely need to work with other departments quite frequently, such as art and design. He or she also likely has a budget and will need to stay within that budget when creating publicity for the book. For extroverts who enjoy working with others and who want to work in publishing, a career as a book publisher can be a great option.