A salon must develop a multi-pronged marketing strategy to attract new customers and retain old ones.
Successful marketing techniques are important for any business, but especially for a salon, where satisfied customers are likely to come back again and again and recommend the business to their friends. A salon should develop a multi-pronged marketing strategy to attract new customers and retain old ones, rather than relying on just one type of approach. Advertising is one of the most important methods; Placing ads in local newspapers or community magazines, as well as creating TV commercials, is a great way to get noticed. Another good salon marketing technique is to offer coupons, deals, or promotions to returning or refer-a-friend customers.
Salons may distribute samples of their products as part of a marketing strategy.
In addition to traditional advertising areas like magazines or newspapers, the Internet offers excellent opportunities for free or low-cost salon marketing. Social networking sites can be a great way to communicate with customers, share news about special offers, and describe the services you offer. It is also important to design a website that is attractive and easy to navigate for web visitors. Some salons have found that allowing customers to email questions or even book appointments online is greatly appreciated and encourages customers to keep coming back.
Salon marketing often focuses on the quality of service that the customer can expect.
Offering special deals and promotions is another great marketing strategy for salons. Some salons give customers coupons after their first visit, encouraging them to return for a discount on a future visit or a different service. Others will offer referral coupons; If a person refers another person to the salon, they may be entitled to future service free or at a reduced price. Keeping track of customers’ birthdays and sending coupons at that time is another good way to show appreciation to customers and encourage them to return. Direct mailings to nearby neighborhoods and apartment complexes can also be a great way to spread the word.
Salon appearance is another important aspect of salon marketing. The building should look clean, bright, and inviting from the outside. Some salons list outside services and prices, although this is less common in luxury salons. It is especially important that salons look fresh and modern, as if they are up to date with current trends, to assure clients that they will receive a good haircut. When preparing for salon marketing, it is also important to research the area and determine what services nearby salons offer, as well as the prices they charge, so that services are comparable.