Political campaigns can use a telemarketing dialer to reach voters and inform them of one or more positions held by a candidate.
Telemarketing dialers are devices that allow you to simultaneously dial a large number of phone numbers. Using a telemarketing dialer makes it possible for a single operator or telemarketer to manage a large number of contacts at the same time. In some cases, the telemarketing dialer is configured to transfer calls that are answered at the termination point to a live operator, while others are configured to deliver a pre-recorded message once the connection is established.
A telemarketing dialer allows a single telemarketer to manage a large number of contacts at once.
In general, a telemarketing dialer works by being integrated into a call center’s phone system. When connecting to available trunks or outgoing lines associated with the call center system, the dialer automatically dials a predetermined list of phone numbers. All numbers that are busy or fail to connect for some reason remain in the dial queue for one or more retries. Most examples of telemarketing dialers allow the end user to program the dialing layout to specify the number of attempts before abandoning dialing activity on a given phone number.
A flaw found in many types of telemarketing dialer software is the inability to differentiate a person’s voice from a recorded one.
As with fax transmission systems, a telemarketing dialer is capable of generating activity reports. Reports reflect the total number of phone numbers dialed in a given time period, the number of completed connections established along with the duration of those connections, and the number of calls abandoned due to receiving a busy signal or other complications. These reports can help telemarketers update existing calling lists and eliminate numbers that appear to be down or where there is little or no chance of establishing a connection.
One of the weaknesses of the telemarketing dialer is that most software packages of this type cannot differentiate between a recorded voicemail message and the voice of a human answering the line. This means that in many cases the connection is made only with an answering machine, something the telemarketer won’t notice until they transfer the connected call and the telemarketer attempts to engage the called party in an active conversation.
The use of these types of dialing software and hardware combinations is common for many different types of telemarketing campaigns. Businesses can use a telemarketing dialer to deliver canned audio messages about upcoming sales or new service offerings to existing customers. Charities and other non-profit organizations can use a telemarketing dialer to maximize the efficiency of making a large number of calls in an attempt to solicit donations. Political campaigns can use a telemarketing dialer to reach voters and inform them of one or more positions held by the candidate. As the software is often considered to generate enough activity to justify the cost of the dialer, the use of this type of telemarketing equipment is becoming increasingly popular.