Mobile TV advertising can be displayed on a tablet.
Mobile TV advertising is a genre of advertising where commercials and advertisements are displayed on mobile phones used to watch TV shows. These ads can be personalized to the user because most mobile TV apps will ask for the user’s age and gender, which companies use to target the consumer. Another advantage of mobile TV advertising is that it presents unique opt-in opportunities that regular TV ads cannot provide due to lack of interactivity. Most mobile TV commercials are pre-roll commercials and have a maximum length of 30 seconds. Unlike TV ads, where a business pays even if no one sees the commercial, businesses only pay for mobile TV advertising if the user sees 90% of the commercial.
With mobile TV advertising, businesses can easily reach consumers because most apps ask for the user’s age and gender. For example, if the user is 10 years old, they are likely to see commercials for toys and video games, while those in their 20s are likely to see commercials for credit cards and universities. Companies prefer to target consumers because showing a commercial for credit cards or gym equipment to a 10-year-old will not be as effective as showing the same commercial to a larger audience, and segmentation allows the company to spend less money on advertising.
Along with targeted ads, mobile TV advertising presents exclusive subscription opportunities through which the company can further target consumers. For example, if a TV commercial is for a tool, the company has no idea if people are interested in the tool or want more information. With mobile TV, the user can click on a section and opt for emails, discounts and more information about the tool, increasing sales potential and giving the business more details about the effectiveness of the ad.
Most of the advertising on mobile TV is made up of previous commercials. A pre-roll commercial, then, is a commercial that runs after someone clicks on a link in a show, but before it appears. This means there are fewer commercials overall and they will appear before the show starts. Most phone companies specify that the commercial can be as short as 30 seconds or less to avoid upsetting customers.
In television advertising, the company has to pay for a commercial to air, even if no one sees it. With mobile TV advertising, the business only spends 90% if the commercial is seen. If the user chooses to skip the commercial, if that option is available, or if they turn off the mobile TV app before the 90 percent mark, the company will not be charged.