Projectors are useful in visual communications.
The business communication process refers to the process of interaction between the parties as a result of conducting business. This process is very important for various business interactions, including as a means of cross-cultural business relations, as a means of marketing and advertising, and as a means of engaging with customers, shareholders, and other companies. The means used in the business communication process include resources such as the Internet, telephones, slides, and other forms of presentation and reporting.
If a company’s target audience is teenagers, it won’t communicate with customers in the same way that it would with middle-aged women.
When applying the business communication process, the company must understand its audience to know the specific method of communication that applies to them. For example, when communicating with their employees, company management may use various means of communication, including internal office memos, newsletter messages, and emails. Along the same lines, business communication with board members during a meeting may necessarily include the use of slides or other forms of visual communication, such as overheads. These visual communication features help the speaker to emphasize whatever point he is trying to make more effectively.
When interacting with customers, clients or consumers, the company can use other strategies as part of the business communication process. For example, communication strategies can be applied to the various methods used to market a product or service to consumers. If the company uses emails to communicate with consumers, it must be able to present its products in a way that is acceptable to the specific target audience. For example, if the target audience were teenagers, the company would not communicate with them in the same way it would if the target audience were middle-aged women. As such, an important part of the process is the analysis of the other parts of the communication.
Good business practices require that a company hire customer service representatives based on their ability to communicate effectively with others. Customer service representatives need to be able to speak articulately, as they often communicate with people on the phone. They must also have good people skills, including good body language, as they will also have to deal with people on a personal basis. The same application is valid to interact with people through the Internet. Understanding and applying the business communication process is, in fact, one of the foundations of successful business practices.