Direct mail is one of the most cost-effective ways to run a direct mail campaign.
Your choice between different types of advertising depends on the audience you want to reach. If your ideal customer is a baby boomer or retiree, print ads may be your best option. If you want to attract a younger type of consumer, there are many online advertising methods you can use to reach them. Broadcast advertising can be divided between radio and television commercials and can reach a wide spectrum of customers depending on the station chosen and the time the ads are broadcast. Your marketing budget can also affect the types of advertising available to you.
Placing an ad in the local yellow pages is a great way to reach virtually every customer in the region.
The most expensive types of advertising are usually in the broadcast realm. Radio and television stations charge more for the best times, which have more viewers and listeners, respectively. Based on your research on the types of customers you want to reach, you can often target broadcast commercials to connect with as many of these people as possible. For example, the demographics are very different between the types of customers who watch soap operas and those who watch news or reality shows. Similarly, radio listeners can often be classified differently based on whether they enjoy talk radio or top 40 or another genre of music.
Broadcast advertising can reach a broad spectrum of customers, depending on the season and time the ads are aired.
The printing press offers a wide range of different types of advertising. These options are often cheaper than broadcast commercials and tend to reach a larger audience with more disposable income. You can use direct mail, where you send coupons or sales notices in newspaper inserts. A billboard in a newspaper is another option. Many businesses often choose to place an ad in the local yellow pages because virtually every consumer will receive a phone book in the mail.
A newspaper ad can be a relatively inexpensive way to advertise.
Online marketing can often be one of the most profitable types of advertising. It’s usually relatively inexpensive to buy banners on blogs or other sites that attract a lot of targeted readers. Pay-per-click ads often reach customers who use search engines to find products and services. or other information. Producing video commercials and putting them online on social media channels and sites like YouTube can also be done cheaply in most cases. Another option to market your business is mobile advertising, that is, sending announcements about special offers or discounts directly to the customer’s cell phone or smartphone. The advantage of this is that customers often have to accept the ads, so they are already nominally interested in your business.