A marketing proposal should be clear, concise, and full of verifiable facts that support the solution being offered.
Writing a marketing proposal involves discussing the current situation or problem, including a detailed plan to solve the problem and detailed financial information. Starting a marketing proposal requires a clear understanding of the current market situation and business objectives. A marketing proposal should be clear, concise, and full of verifiable facts that support the solution being offered. A marketing proposal is typically 10-14 pages long, but can vary significantly depending on the type of business and the complexity of the situation.
A marketing proposal usually begins with an executive summary. Typically only one page, this section should directly address the purpose of the marketing proposal and summarize the main points of the plan. The executive summary should capture the reader’s attention and entice them to read the rest of the marketing proposal, or at least give them a basic understanding of what the strategy is without having to read any further.
The introduction usually follows the executive summary and includes a detailed analysis of the current situation and why this proposal is necessary. Depending on what you’re aiming for, it could mean doing competitive analysis or providing statistics on how the current marketing strategy is ineffective or could be improved. The goal is to ensure that the reader clearly understands why the proposal is important and to set the stage for the proposed solution.
The proposed solutions to the company’s problem are generally addressed below. Each idea must be carefully presented so that the reader understands how it directly or indirectly solves the problem at hand. For example, if someone proposes to invest in advertising space for the Super Bowl, company managers need to understand how that investment will not only help increase sales, but also improve the company’s brand. For each idea, the objectives and results must be presented. All goals should include measurable results so management can track the success of the campaign and determine if changes need to be made.
The final section of a marketing proposal is usually devoted to financial projections and budget estimates. Although it is not always possible to provide precise figures, estimates can give the reader an idea of what the costs of implementing the proposal would be. Estimates must be realistic and supported by verifiable facts or historical data. When estimates are used, notes on how the estimates were reached should be included so that the reader can understand the basis for the numbers.