Print channel marketing management can include brochures, postcards, letters, and other items that are sent directly to the home or office of the customer or prospect.
Marketing a business requires the marketing manager and various marketers to communicate and present themselves to customers in a variety of ways. According to various marketing research, it takes about seven times to reach potential customers in seven different ways and convert them into customers. Fortunately, there are a number of channel marketing management options to help businesses do this, including email marketing, RSS feeds, SMS, and print.
With the launch of the cell phone, marketers discovered that users could be reached quickly and ads were difficult to avoid.
Email marketing can be one of the fastest and most cost-effective ways to manage channel marketing. Companies can segment their email lists so they can create and send emails that speak directly to members of any specific segment. For example, a company that serves a consumer market and also has a commercial market would separate these two lists for effective communication.
Software programs allow marketers to handle email channel marketing management. The software programs allow marketers to collect and manage contact information, create and distribute email marketing messages, track response rates, and run reports.
Another distribution channel to reach the public is with an RSS feed. An RSS feed allows subscribers to be alerted when new content is posted on a company blog or website. In essence, using an RSS feed allows businesses to put alerts on autopilot because as soon as new content is added, the subscriber is informed of the change so they can visit the company’s website, blog, or website. offers new content.
As more consumers switch to smartphones and mobile phones, text messaging or SMS is another option for channel marketing management. SMS allows companies to send text messages to mobile phones. With geo-targeting features where SMS services can pinpoint where the cell phone is, some companies can even send special discounts or advertisements to cell phones that are near one of their locations. This is an effective way of channel marketing management for retail stores, restaurants, or location-based businesses.
Print marketing is an old, tried and true form of marketing that is still effective in reaching customers. Print channel marketing management can include brochures, postcards, letters, and other items that are sent directly to the home or office of the customer or prospect. Especially in a world where email, the internet, and technology play a big role in how consumers access media, print pieces can be even more effective at standing out from the rest of the clutter.