Newspapers have been a print advertising medium for many years.
Print advertising media include newspapers, magazines, direct mail, advertisements in any type of print publication, and advertising in telephone directories. These types of advertising mediums have become less common as Internet and television advertisements have become more popular, although many print advertising mediums are still used. Direct mail can be sent to homes and businesses, and flyers and posters can be hung in a variety of places to reach a wide audience. Newspaper and magazine ads, along with phone book ads, tend to be more expensive than other types of ads, but are guaranteed to reach a wide audience.
Classified sections are a useful tool for posting job offers.
Direct mail are print advertisements sent directly to homes and businesses through the mail. Direct mail can simply be an advertisement for a product or service, or it can advertise a special offer or discount. This type of print media requires the advertiser to have a list of addresses to which they can send direct mail; the advertiser can buy a mailing list, or can accumulate a list by offering this service to customers, who can subscribe to said mailing list.
Magazines often contain multiple advertisements.
One of the oldest types of print media is newspaper advertising, in which a company or business purchases advertising space in the newspaper. The size of the ad will often dictate the price, as will the content of the ad. Graphics generally cost more money, while simpler text ads cost less. Magazine ads are another type of print advertising media that vary in price depending on size and content, as well as whether the ad is in color or black and white. A business or company that buys advertising space in a magazine can typically choose between a full-page ad, a half-page ad, a quarter-page ad, or a sidebar ad.
Billboards offer companies and businesses the opportunity to reach local audiences by strategically placing advertisements and images on large billboards near roadsides.
Billboards offer companies and businesses the opportunity to reach local audiences by strategically placing advertisements and images on large billboards near roadsides. This type of ad space is usually purchased on a monthly basis, and the cost of producing the ad can be quite significant since billboards are so large. The announcement will be posted on a large billboard that can be seen from significant distances, usually by drivers during their daily commute. This type of advertising is especially useful for local businesses or large companies that provide a specific service to the area of the billboard.