Exhibits at trade shows draw attention to a company’s services or products. Trade show exhibits vary in size, style, and cost. Various types include pop-up displays, banner stands, literature racks, and desktop panels.
Allowing the public to interact with mockups at trade shows is part of the R&D process, as it allows engineers to see how consumers interact with products.
Pop-up displays are created from fabric, vinyl, or plastic and contain a graphic image or multiple images. They are available in tabletop or floor versions. Advantages of trade show pop-up displays include convenience, simplicity of assembly and disassembly, and ease of transportation.
Pop-ups are effective as stand-alone displays for smaller trade shows or as part of a larger exhibit. Some of these lightweight displays come with lighting and shelving options, and most include a carrying case. However, popup screens are generally not resizable. When choosing a pop-up screen, consider durability, ease of assembly, and warranty.
Another graphic option in trade show displays is the vinyl or fabric banner. Retractable banner stands are available to display your banner and come in a variety of styles, including one-, two-, and three-sided models. Banner stands are lightweight, portable, and durable. Some banner stands feature lights to enhance image display. Hanging banners are also available for a memorable presentation.
Publication racks, usually made of plastic or aluminum, are holders that store a company’s products or publications in pockets. A literature stand used for trade show displays is collapsible for easy transportation and comes with a carrying case or bag. Literature racks come in a variety of colors, styles, and capacities; most racks have three to ten pockets. Some folding fabric versions are popular with trade show workers due to their ease of assembly and transportation.
Table panels are rectangular pieces that form trade show displays and are available in various sizes and shapes. The table panels are compact and can be shipped to the trade show venue with the graphics in place. Briefcase-style cases are often included for transportation. Since dash displays are available in a variety of design and color options, you can coordinate your display with a company logo or colors. Desk panels tend to be more durable than pop-up systems, but they are not as easy to assemble.
Another option for trade show exhibits is a PowerPoint presentation or similar. The presentation can include details of the product, service or company. With the use of a laptop, the presentation can run continuously at your booth or desk.
Trade show displays often feature a table or aisle cover, printed with a company logo or a specific color scheme. A freestanding display board is a cost-effective option that should include, at a minimum, your company name and logo, and can also include photos showing how customers may use your services or products.