A bank manager helps hire and train employees, including self-service employees.
A bank manager is responsible for many activities at a bank branch. He or she may be responsible for personnel and other human resource management, marketing products and services to customers, attracting new customers, and resolving customer complaints. Various skills make these tasks easier, such as human resource training, customer service skills, basic accounting skills, and computer literacy.
Staffing and managing employees are essential components of a bank manager’s job. Each manager is responsible for hiring their tellers, loan officers, loan processors, receptionists, and other employees. You must not only find a potential client who has the right qualifications, but also the person who has the right personality traits and other characteristics to fit the bank.
In addition to hiring people, the bank manager must also train the employees. This could mean delegating training to another employee or outside company, developing new training programs, or a combination of both. Training is often ongoing, so the manager must stay on top of human resource developments to keep their employees happy and satisfied. Other aspects of this type of work may include overseeing the bank’s accounting documentation, setting personnel policies, and resolving employee disputes.
In order for the bank to remain profitable and to have the ability to continually provide excellent products and services to its customers, the manager of the bank must market goods and services to its customers. Customers are often not aware of all the services available to them, and creative marketing is a great way to let them know about the benefits that await them. Each manager needs to know her customer base and what’s important to that area so they can adjust marketing to meet those needs. An area full of growing small businesses but without college students would not have as much need for college student checking accounts as a city with multiple colleges.
In addition to keeping current customers happy, a bank manager must develop marketing campaigns that attract new customers. This can help the bank become more profitable, which is often the goal of the bank manager. This marketing often coincides with the marketing of new products and services to current customers.
A bank manager may also be responsible for resolving customer complaints. Possessing excellent customer service skills can make this easier. The manager must be able to make the customer feel heard and validated while correcting the problem with what can be considered a positive outcome for the bank and the customer.