Conducting sales meetings is often part of the event producer’s job.
An event producer plans and coordinates parties, conferences, training programs, sales meetings, and corporate retreats. The event producer works closely with the person or company hosting the event to plan a function that meets the client’s objective and favorably projects the image of the company. The producer can plan every part of the event, from the overall concept to the food and entertainment, or they can take the plans compiled by the company hosting the party and simply find the right vendors.
Event producers make sure that all the details of an event are put together.
A successful producer is able to do as much or as little as the company wants. Many people who are producing an event want to be in full control of every detail, whether it is a wedding or a business meeting. In these situations, the event producer’s job is to keep the plans organized, present the client with the list of vendors, and show up on the day of the event to make sure everything goes smoothly. Other clients may only have a vague concept of what they want and may not even have a firm idea of what kind of budget they have to work with. In these cases, the event producer will discuss a variety of options with the client, show photos and discuss other similar events they have produced in the past, and handle all the details for the client.
An event producer can decide how food will be served to attendees.
The job of the event producer generally falls somewhere between these two extremes. Most clients will have some parts of the event that are particularly motivating and other parts that are less important. The event producer’s job is to allow the client to make the decisions they want, making sure that the other parts of the event are also planned and executed correctly.
Event producers may be responsible for securing parking for a given event.
A successful producer must have excellent communication skills, patience, strong organizational skills, and the ability to develop and follow a budget. The producer should also expect to work non-traditional hours, weekends and holidays. While there are no formal education requirements for an event producer, many event production companies may have specific qualifications that they expect from their employees.