Advertising on car packaging tries to attract the attention of potential customers.
Car packaging advertising is a massive outdoor method some advertisers use to capture the attention of potential customers. A vehicle, which can be a car, bus, truck or van, is covered with a thin synthetic adhesive sheet printed with a company advertisement. The advertising wrap can cover the entire vehicle or just some areas of it. For safety reasons, the front windshield must be left clear so that the driver’s vision is not compromised. The car packaging advertising method is a mobile method that allows drivers other than pedestrians to see the company name, contact information, and Unique Selling Proposition (USP).
Placing the USP message in a car packaging ad is not an easy task because the viewer usually only has a few seconds to read the text and graphics. For example, even if a vehicle is wrapped in flashy colors and graphics, a “Larry’s Flowers” car with just a website address and phone number isn’t enough. Potential customers often still need something to convince them why they need to contact this company.
In this way, a clear USP differentiates each company. For example, all florists sell flowers, but some specialize in weddings or nationwide delivery, as is the case for which the FTD® company is known. A USP can be summed up in a tagline and this is especially helpful when creating effective ad copy for car packaging advertising; both space and time to convey the message are limited. In the case of a small local business, such as the Larry’s Flowers example, the ad on the vehicle packaging could convey the USP simply with text such as “Flowers for all your occasions, from family parties to corporate events. Call us today at 555-6677 for a free quote. ”
One unique aspect of vehicle packaging advertising is that only one angle of the ad copy can be read at a time. A potential customer can only see one side of the car and not the rear or the other side. For example, if a car is behind an advertising-wrapped vehicle in traffic, its driver will only be able to see the rear. For this reason, the rear window usually has the name, contact information and quick maneuver line. An example of this is: “Thompson stump removal. Call now for your free estimate. 555-5555. The text must be large and clear to be legible.
Advertising on car packaging is considered a low-cost advertising method, usually only costing a few dollars per thousand people who see it. The advertising message can be seen when the car is parked in public areas, as well as when the full vehicle is driven. Large corporations often have an entire fleet of cars with the same advertisement across the country. This maintains a kind of presence in the marketplace and reminds people of the brand when they see the wrap ad.