The term Banner is an English word and translated into Spanish means Banderola. Banderola or Banner is a type of advertising that is carried out on the Internet, which consists of introducing an advertising segment within a web page, with the aim of attracting everything that is bought, sold, negotiated, to the web page of the person who you are paying to be included in it.
Banners can be designed with figures or images that were designed with the help of technologies like Adobe Shockwave and especially Flash. These technologies were created with the aim of attracting attention and being able to transmit the desired message. Therefore, the presence of banners does not guarantee the permanence of the graphic line of the website. Any website is capable of introducing all kinds of banners and advertising projects, although it is usually the sites with topics of great interest or with a lot of traffic that end up with the majority of advertisers.
On the other hand, when a person enters a specific web page, in which a banner has previously been inserted, it appears, this procedure is known as impression. In the usual formats, each time the user clicks on the banner, they are immediately directed to another website made available by the advertiser, this is known as “click through”. The size of a common banner is 468X60 pixels, however, there are several formats depending on the advertising medium, so the word banner is used to refer to any type of online advertising design.
The business
Commercial
of the user
