The briefing is a strategy used in the financial world, by companies dedicated to marketing or advertising, basically it is an article or report where the client who wants the service exposes the characteristics of his product or the company that is the starting point for advertisers when it comes to creating an ad that meets the needs of their customers. Thanks to it, the objective to be achieved with the work carried out is defined more clearly and it allows the requested advertising to be designed in a simple or clear way.
The briefing is not written by the advertising team, since, as mentioned, it will indicate the client’s data, therefore, the report will be made by the client, but it cannot be done freely or lightly, the advertising company has the obligation of instructing the client on how to describe your product or company to achieve the desired objective.
The briefing must have complete information, the more information it has, the better the work will be done and the easier it will be to advertise, since it must explain how your company is doing, its philosophy, vision, mission and objectives set by Thanks to Therefore, the client constitutes the pillars to choose the ideal strategy to achieve the best publication, this is not related to an extensive or exhaustive writing, it is necessary to have clear and concise information.
For a briefing to be executed accurately, it must contain information about the different characteristics of the company, the most important thing is: details about the initial situation of the company, that is, who were the founders, in what year was it founded and who are the partners involved; Public of the company, it must be described to which public the sale of the offered product is viable; competitions in the market, it must be indicated which companies produce articles of a similar structure or that perform the same functions; objectives defined by the company in the medium or long term and, finally, the different suggestions indicated by the company for the creation of its advertising.
The business
Advertising
Marketing
