Stained glass window is a term that comes from vitriarĭus, a Latin word. The concept can be used in different ways depending on the context.
In some countries glass is called a structure that has glass and that allows closing a window or door. The glaziers and glaziers are the ones in charge of installing these structures or those who sell the glass. The showcase, on the other hand, is the sector of a business in which the products for sale are displayed. In this sense, stained glass window is synonymous with shop window. Products are usually displayed behind glass at the front of the store (ie, in a place where they can be seen without people being forced into the store).
The windows, therefore, constitute the facade of the trade. Its design is very important since it must capture the attention of the potential buyer who, eventually, circumstantially passes in front of you. If the window is attractive, it is likely that the person will end up entering the store in question. Suppose a clothing store just puts boxes of clothes in the window, without any decorations and with little lighting. It is unlikely that someone will be attracted and decide to enter the store. On the other hand, if another company installs colored lamps, arranges the clothes to fit and decorates the window with different decorations, it will attract attention and invite passers-by to enter the establishment. One of the most common mistakes marketers make is pretending that customers find what they’re looking for on their own, and therefore don’t go out of their way to attract them with an impressive and well-designed store. This is especially the case for those stores that managed to stay active for decades, but went out of business, both literally and figuratively, due to a lack of adaptation to the rules of the modern market. While there is no foolproof technique for designing a window, there are plenty of helpful tips for drawing attention to the most important points and getting a lot of people interested in the products on display. Let’s see some of the most common recommendations below: * Avoid excess products on display. It is very important to keep the window as clear as possible, so that passers-by can easily understand what items the store sells, otherwise it creates confusion that makes identification difficult and reduces interest;
* change the design or layout with some regularity. The window should be a reflection of the business and, if it stays that way for too long, it can lead the public to think that the business is not bearing fruit, or that the owners are not careful to take care of it. These negative ideas, along with many others, can cause people to continue on their way as if they had not seen anything; * Locate the products you want to sell first in places that are well exposed and easy to understand, but without displacing others excessively. There is always a stock of old items that seem impossible to sell, and one of the best tactics to achieve this is to combine a sale with a good window display; * invest money in the decoration of the window, so that it is colorful, illuminated and moving. It is not necessary to make a millionaire investment, but to make sure that there are lamps, posters, shelves, mannequins or the appropriate elements to present the products as they deserve, instead of throwing them away as if it were a warehouse.
