An ad sales agent sells specialized advertising that can be found on billboards.
TV commercials, newspaper ads, billboard campaigns and radio sponsorships – they are all forms of advertising and they are all designed at some point by an advertising agent. Most companies and product sponsors advertise their products, but few of them actually design the ads themselves. Advertising agencies and advertising firms exist for this purpose. The advertising agent is the professional who attends to commercial clients, analyzes the needs of the client’s market and designs an advertising campaign that will help achieve the client’s sales goals.
Advertising agents design and plan the content of advertisements that appear on television.
The main function of an advertising agent is to sell advertising. The job requires marketing skills as well as a deep understanding of the relevant environment. An advertising agent must be creative, innovative and persuasive. The agent must be able to conceptualize an advertisement or scheme that attracts the client and captivates the consumer. In many ways, the job of an advertising agent is to bridge the gap between producer and consumer.
Advertising agents can match ads with specific TV shows.
Most advertising agents work as part of an advertising team hosted by an advertising company. Business clients often hire the company to coordinate the ads, and the company then assigns a team of agents to handle the case. Advertising companies build their reputation based on the number of successful ad campaigns they have launched and the overall success and recognition of the work in their portfolios. Coining slogans and creating memorable ads are hallmarks of an advertising job well done.
A shampoo manufacturer may use persuasive advertising that suggests its product’s ingredients are ideal for nourishing a specific type of hair.
The day-to-day work of an advertising agent will depend mainly on the type of advertising that your company carries out. Print ads often focus on catchy symbols, illustrations, or phrases. The advertising agent in this circumstance would work mainly on the generation and layout of content.
TV commercials, on the other hand, focus more on plot and often cover key attributes of a brand or product with techniques such as humor or true-life stories. An advertising agent in charge of a television campaign usually spends most of his time brainstorming and selling sales pitches. Once a client has agreed to a sales pitch, it is usually the agent who coordinates the filming, casting and general commercial production.
Advertising agents work with companies to promote new products.
The Internet is also proving to be a breeding ground for advertising, and an increasing number of advertising agents are working on web design and developing Internet advertising techniques. Some online advertisements work in conjunction with print advertisements, such as the development of websites related to products advertised elsewhere. Other forms of web advertising are unique to the web, such as targeted emails, search engine sponsored links, and advertisements placed on third-party websites.
Advertising agents working on a fragrance line can create a campaign using eye-catching templates.
The functions of the advertising agent differ depending on the medium in play, but in all cases the agent must be able to competently investigate how to create an effective advertisement and how to market it. The types of newspapers and publications an ad must run in to be effective, for example, or what time of day an ad must run, and on what channels, are successful pieces of advertising that the agent is often responsible for. There is no fixed advertising agent job description that fits all the varied tasks across the advertising spectrum. However, propaganda agents will generally be successful if they approach problems as listeners, researchers, and creative thinkers.