Digital media production is the process in which digital files are created, enhanced, encoded, and distributed using various processing methods through hardware and software applications. These files represent various types of media, including audio, video, graphics, and written content as seen on the Internet. Most of the time, these types of media are specifically coded to work in a predetermined environment or platform. Digital media production exists as the primary discipline for making digital music, streaming video, and other content available to a mass audience. This industry allows the world to see and hear things differently and with more imagination.
Video editing falls under the umbrella of digital media production.
The definition of digital media production is constantly changing as the frontiers of technology expand every day. In many cases it refers to the production of visual media, as in digitally enhanced animation; or the creation of new media, including the creation of websites, the creation of multimedia, and the creation of computer games. Since digital media files are based on the binary number system, which refers to the individual states of zero and one as a data representation, the types and possibilities of creation are endless as technology advances. Logically, the production of digital media encompasses an area responsible for multiple processes, which in turn has the potential to create media of different genres and styles.
Before the 1980s approached, the media depended on print; tangible graphic arts; and rudimentary analog techniques, such as those used in radio and television broadcasting, to communicate ideas and entertain global audiences. With the advancement of technology, the face of the media and the methods behind its production have become science. This science incorporates the use of one or more computer workstations, specialized software applications, and creative technologists developing an ever-changing art form.
As the face of media changed, so did the major components of music, film, television, advertising, journalism, and personal communication. The development and establishment of digital media production standards also affected one of the oldest and most important technological inventions in history. Even print media has been transformed by technology through digital image manipulation and desktop publishing software that can effectively allow a single workstation to function as the author, editor, publisher and printer of its own publication.
