Some membership representatives serve in a customer service capacity.
A membership representative performs a variety of tasks to develop and maintain the membership base of an organization or business. The job duties of an association representative depend on the organization or company she works for, as each group has its own staffing needs and requirements. In some cases, this person may take on a sales role, encouraging people to join the organization or renew their memberships. In other cases, the representative may serve as customer service, helping members with difficulties they face with their membership, such as obtaining membership benefits and answering questions about membership-related issues. In smaller organizations, an association representative may take on both roles.
Many nonprofit organizations, as well as for-profit businesses, use a membership model. These organizations depend on people joining their group or acquiring membership, as well as renewing those memberships. The types of organizations that use this model include health clubs, industrial and commercial organizations, and private social clubs. To encourage new and renewed memberships, an organization must also ensure that there are significant benefits to maintaining a membership and will encourage members to make use of those benefits.
An association representative’s sales role can take many different forms and may involve telephone prospecting as well as face-to-face interactions with potential members online, over the phone, or in person. For example, a member representative of a gym could set up meetings with potential members to show them around the gym and its facilities. A member representative of a trade organization may work an information booth at trade shows and conferences to encourage people to join the organization. Member representatives can be paid through regular salaries as well as commissions on the memberships or renewals they sell. They may also find that their continued employment depends on meeting or exceeding their organization’s goals for new and renewed memberships.
Other membership representative duties may include helping people run their associations. For example, if a member moves, the representative can process that member’s change of address. If a member is having difficulty receiving the benefits to which they are entitled, such as a subscription to a publication or a discount on a product, the representative can act as a liaison between the member and the department within the organization to ensure that the member’s needs are met. member’s needs. address the members.