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A personal computer (PC) is any computer designed to be used by one person at a time. Most PCs are not designed for specific industries, but rather are considered for general use. At the same time, software, applications, and Internet capabilities allow most PCs to be used in almost any field or study. The PC industry then refers to a global industry in which these types of computers are sold to consumers that can range from individuals to large corporations and governments. PC industry analysis is the study of the industry, focusing on aspects such as competition, market research, technological developments, and PC industry outlook.
PCs are very common. In fact, they are found in homes and businesses around the world. For this reason, the PC industry is incredibly competitive. An analysis of the PC industry typically includes a study of the prices offered for computers and various components. The information gathered from this type of analysis can help PC companies determine how much to price their own products and how much to produce and hold in inventory.
Market research is another common approach to PC industry analysis. This study usually includes measuring satisfaction levels among different PC users. Different consumers can also be asked about their specific needs. For example, a market research study that focuses on the PC needs of professional bankers will produce very different results than one that focuses on the needs of consumers who use PCs primarily for gaming and entertainment. Surveys of this type may also include categorization of consumer needs, wants, and satisfaction levels by location, income level, and age.
The PC industry, being so competitive, tends to develop new products and technologies faster than many other industries. This means that the advancement of software, the efficiency of PC workstations and user accessories, as well as the capabilities of computers, change annually, if not monthly. PC industry analysis can focus on trends, pricing, and the impact certain technological advancements have on the industry as a whole.
The PC industry outlook is an important component of PC industry analysis. An outlook refers to the forecast of growth, prices and developments. An outlook is often determined by a number of factors, including how fast certain businesses are growing, how much money consumers spend on specific products, and statistical data collected in previous years with similar economic indicators.